What We Do

Corporate Live Events

What We Do

Corporate Live Events

What We Do

Corporate Live Events

Despite the proliferation of remote working technologies, corporate live events still play a key role in today’s business operations. Whether you have a widely dispersed national or international employee base, or if you simply have a need to gather your head office employees together for an in-person event, our Loft team can ensure all creative, strategic and logistical requirements are delivered on time and within budget.

The Loft Corporate Live Event Process

At Loft, we begin every live event project by first helping our clients define the desired behavior outcomes for their target audience. We ask our clients to consider:

  • What do you want your target audience to think, feel and do differently than they are now?
  • What current behaviors are you hoping to elevate or change?
  • How will you know when your target audience is now exhibiting those new behaviours?

We then consider all logistical factors for the event, including location, venue, transportation, and food and beverage.

Most importantly, we consider what live event experiences the target audience has recently had. If your annual corporate event follows a consistent format each year, chances are you already will have an engagement problem. This is because humans by nature are wired to ignore repeated experiences. Same type of venue each year? Same plenary agenda? All of these repeated aspects may improve operational efficiency; however, they are detrimental to driving audience engagement.

Engagement must be measured

Not only will our Loft team bring a vast repository of what works, what’s fresh and what’s next, but we can also help ensure engagement doesn’t come to a crashing halt once the meeting is over. By properly tracking engagement metrics before, during and after, Loft can help you chart audience engagement over multiple experiences, so your business can build upon every success and continue to drive increased results year over year.

Engagement must be measured

Not only will our Loft team bring a vast repository of what works, what’s fresh and what’s next, but we can also help ensure engagement doesn’t come to a crashing halt once the meeting is over. By properly tracking engagement metrics before during and after, Loft can help you chart audience engagement over multiple experiences, so your business can build upon every success and continue to drive increased results year over year.

Engagement must be measured

Not only will our Loft team bring a vast repository of what works, what’s fresh and what’s next, but we can also help ensure engagement doesn’t come to a crashing halt once the meeting is over. By properly tracking engagement metrics before during and after, Loft can help you chart audience engagement over multiple experiences, so your business can build upon every success and continue to drive increased results year over year.

Connect With Us

Our boutique engagement agency is located in the heart of Liberty Village in Toronto, Ontario, Canada.

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